9 Mailchimp Alternatives For 2024 [Pricing & Feature]

9 Mailchimp Alternatives For 2024 [Pricing & Feature]

Published By Tea Liarokapi
December 6, 2023

Some of the best Mailchimp alternatives for email marketing include Moosend, Hubspot, Omnisend, GetResponse, Constant Contact, MailerLite, AWeber, and Mailjet.

In this guide, you will find a complete comparison between these email marketing platforms to get your email marketing to the next level, build powerful email subscriber lists, segment them, run A/B tests, and create advanced automation workflows without breaking the bank.

Disclaimer: The information below is accurate as of November 2023.

Mailchimp Historical Changes

Despite being a popular service, the platform changes its pricing rather often, impacting users quite a lot! Below you can see recent changes to Mailchimp pricing as a reference to what you can expect for the future.

  • Starting from November 1st, 2023 Mailchimp introduces an average 7% increase on marketing plans/contact tiers. According to our research, increases range from 7 to 14%. On top of that, the company increased the price of add-on contact blocks even more. As a result, Mailchimp users could see even bigger overage charges if they don’t monitor/clean their contact lists meticulously. Some legacy plans are also affected.
  • March 10, 2023: Free plan shrinks again, this time even more! You can have up to 500 contacts with a monthly send limit of up to 1,000 email sends but with a daily send limit of up to 500.
  • February 2023: Standard plan increased from $17/month to $20/month.
  • August 29, 2022: Free plan shrinks to 500 contacts, with a monthly send limit of 2,500 emails (from 2,000 and 10,000, respectively).
  • February 1, 2022: 11% increase in its pricing (all plans)

The above changes render Mailchimp’s free plan effectively unhelpful for businesses and marketers.

Looking For An Affordable & User-Friendly Mailchimp Alternative?

While Mailchimp is supposed to be the leader among email marketing and automation platforms, it can be really pricey, really fast. This is why brands constantly look at different options to ensure their digital marketing efforts are streamlined.

Luckily, good Mailchimp alternatives are not too hard to find, with Moosend standing out from the crowd. So why not sign up for a free Moosend account and see for yourself?

Are there other competitors like Mailchimp that you’ve found helpful and weren’t included in this article?

If so, don’t hesitate to tell us in the comments and, as usual, share the knowledge with your favorite marketer.

Alternatives To Mailchimp: Features & Pricing Comparison

Some of the features that have made Mailchimp what it is today include its templates, the fact that they are one of the most popular email newsletter software, its segmentation options, and A/B testing functionality.

However, plenty of paid and free solutions are better than Mailchimp, with features that suit your needs.

Because we value your time, here is the complete Mailchimp Alternatives Comparison table; click the link to open it in a new tab while you read the article 🙂

Best forFree Plan/TrialPricing
MailchimpE-commerce, AgenciesYes (very limited)$20/month
MoosendSMBs, E-Commerce, Startups, BloggersYes (Try for free)$9/month
Constant ContactGovernment and EducationYes (60-day trial)$12/month
MailerLiteOnline Media, SMEsYes$10/month
AWeberMarketing and AdvertisingYes$15/month

The Best Mailchimp Alternatives By Use Case

  1. Moosend – Best all-in-one alternative across all industries
  2. HubSpot – Best for lead management through its in-built CRM
  3. Omnisend – Best for flexible automation and segmentation
  4. Brevo (formerly Sendinblue) – Best for email and SMS marketing
  5. GetResponse – Best for designing professional emails
  6. Constant Contact – Best for event management
  7. MailerLite – Best for simplifying email creation and deliverability
  8. AWeber – Best for monitoring email performances
  9. Mailjet – Best for tracking customer behavior

1. Moosend 

Pricing: Starts at $9/month for 500 subscribers, 30-day free trial

Best for:SMBs, E-Commerce, Startups, Bloggers

mailchimp alternatives

If you think Mailchimp can provide it all but is more than a little pricey, Moosend has your back!

Firstly, this Mailchimp alternative’s most significant benefit is that you pay less for the same features. When you make the change, you’ll find a drag-and-drop email builder that you can master immediately. The redesigned UI is fast, modern, and straightforward.

With Moosend, you can also segment your audience with any variation you could think of, even as a free user. Also, mastering list management and powering up your sales funnel for your online store or agency is easier than ever through the new audience management tools. The visual automation builder is fast and reliable, letting you create workflows, such as engagement or abandoned cart series, without prior knowledge.

In fact, Moosend is, on average, more than 45% cheaper than Mailchimp, making it the most value-for-money Mailchimp competitor. You can sign up here today to send unlimited emails and use all the features (both simple and advanced) without any restrictions.

All in all, Moosend is an affordable, sophisticated choice for those who need a simple option but are on a tight budget, with free email newsletter templates for every occasion, powerful segmentation, and fantastic customer service. And the best part is you won’t have to pay for duplicate contacts and unsubscribes, unlike Mailchimp.

previous arrow
next arrow

See why these companies switched to Moosend!

Try Moosend for free!

Moosend Features

Moosend Pricing

Paid plans start at $9/month for unlimited email campaigns. Among others, you’ll get access to the form builder, landing page editor, transactional emails, list segmentation, and more features. There’s a custom pay-as-you-go option that allows you to pay only when you send, without extra fees.

You can also create a free account and send unlimited emails, create forms, and automation workflows for up to 1,000 subscribers.

How does Moosend compare as a Mailchimp competitor?

Mailchimp vsMoosend
Best featureReady to use campaign templatesAffordable and easy to migrate from Mailchimp
Best for IndustryAgencies, eCommerceSMBs, eCommerce, Startups, Bloggers
ConsQuite expensive, slow customer supportNot as many integrations
PriceStarts at $20/month (for 500 contacts – overages apply)Starts at $9/month (all features for 500 contacts)
Free Plan/TrialYes (500 subscribers – 1,000 emails)Yes (1,000 contacts – unlimited emails)
Customer ServiceOnly guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support.Knowledge Base, webinars, video, tutorials, support through all communication channels (email/live chat/phone)

Try Moosend for free!

2. HubSpot 

Pricing: Starts at $20/month for 1,000 contacts, free plan

Best for: Enterprises

HubSpot alternative service to Mailchimp

HubSpot is a growth platform that combines marketing automation, email, and a suite of other marketing tools with the power of CRM. 

With HubSpot, you have a clear insight into how your marketing efforts affect your customers’ experience across their entire buyer’s journey. It’s a great alternative to Mailchimp for advanced marketing and functionality.

Beyond the easy-to-use drag-and-drop email editor and customizable templates, HubSpot is designed to help you grow your business with countless optimization features.

The real power of this email marketing tool comes when combined with the CRM and marketing automation platform.

With this Mailchimp alternative, you can create detailed email campaigns that give each contact a tailored experience based on the information you’ve collected within the CRM.  Then, you can create if/then logic in your automated email sequences so each contact receives an email based on their experience with your brand.

HubSpot Features

HubSpot offers a wide range of features that go well beyond email marketing and marketing automation. More specifically, when you create a new email, you can choose from a collection of customizable goal-based templates.

This Mailchimp competitor also offers embedded A/B testing functionality and smart time zone sending to ensure your messages get sent at the best possible time. The in-app quality assurance tools allow you to preview your email on various devices and send test emails.

HubSpot’s analytics dashboard is designed to help you optimize your campaigns with user-friendly charts and click maps. Moreover, you get free access to signup forms, popups, and a landing page builder.

The CRM allows you to send personalized emails based on many segmentation criteria, including the lifecycle stage and list segmentation.

The platform has numerous integrations, including WordPress, WooCommerce, Shopify, etc. Regarding language support, you can use HubSpot email marketing in Japanese, French, Spanish, Portuguese, and German, while Mailchimp only supports English.

HubSpot Pricing

HubSpot has a free plan that covers various marketing tools, including email marketing, forms, CRM, social media, and ads management. You can send 2,000 emails per calendar month as a free plan user.

You will need to upgrade to one of the paid tiers for growth and scale. Paid plans start at $20/month with the Starter, but you need to upgrade to the Professional starting at $890 for the whole stack.

How does HubSpot compare as a Mailchimp competitor?

Mailchimp vsHubspot
Best featureReady to use campaign templatesFull growth/stack platform
Best for IndustryAgencies, eCommerceSmall and medium-sized businesses
ConsQuite expensive, slow customer supportSteep starting price
PriceStarts at $20/monthStarts at $20/month
Free Plan/TrialYes (500 subscribers but limited features)Yes (limited number of emails)
Customer ServiceOnly guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support.Phone, email, ticketing, extensive knowledge base, academy courses

Go to Hubspot

3. Omnisend

Pricing: Starts at $16/month for 500 subscribers, free plan

Best for: eCommerce businesses

omnisend mailchimp competitor homepage

Omnisend is among the best free Mailchimp alternatives and a feature-rich email marketing service for marketers. Unlike Mailchimp, it’s focused on eCommerce businesses, with features geared toward generating sales and helping you better understand your subscribers and customers.

The tool helps merchants cover their eCommerce marketing funnel using tools like popups, advanced customer segmentation, and marketing automation.

Moreover, Omnisend offers a free plan that allows users to use all of its features. On the other hand, there’s a 250-contact limit, so it’s really most effective for small businesses or larger businesses with large contact lists who want to test the platform without paying upfront.

Because of its focus on eCommerce, the service has a wide list of integrations and even has its app market to discover integrations that will help your business grow.

Omnisend Features

Omnisend promises eCommerce merchants a set of features that will help them earn more money while doing less work, all the way from acquisition to retention.

This competitor to Mailchimp sports a drag-and-drop builder, ready-made templates, and an interface that makes it easy to start working on campaigns. Its automation features also allow you to send personalized emails triggered by various contact behaviors, such as signing up for a newsletter.

Furthermore, the email platform has in-depth reporting to help merchants understand their results and customers’ behavior to make more informed decisions.

Regarding subscriber acquisition, it offers a variety of signup forms—like exit-intent popups, landing pages, interactive signup forms, back-in-stock notifications, and more—to turn visitors into subscribers or customers.

Omnisend Pricing

Omnisend’s free plan allows you to send 500 emails/month to up to 250 contacts. It also gives 60 SMS and 500 web push notifications for free each month.

The Standard plan starts at $16/month and adds a Customer Success Manager (for larger customers), dedicated 24/7 chat and live support, plus unlimited push notifications.

The Pro plan is geared towards merchants who want to use email and SMS. It starts from $59/month and has unlimited emails, nearly 4,000 SMS, and unlimited push notifications. It also offers advanced reporting on top of its Standard plan offerings.

How does Omnisend compare as a Mailchimp competitor?

Mailchimp vsOmnisend
Best featureReady to use campaign templatesFlexible automation and segmentation
Best for IndustryAgencies, eCommerceE-commerce
ConsQuite expensive, slow customer supportSmall contact offering on the free plan
PriceStarts at $20/monthStarts at $16/month
Free Plan/TrialYes (500 subscribers but limited features)Yes (250 contacts only)
Customer ServiceOnly guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support.Email support and API & plugins for the free plan. Paid plans offer 24/7 chat and live support, along with email support. Customers with larger contact lists also get dedicated Customer Success Managers

Go to Omnisend

4. Brevo (formerly Sendinblue)

Pricing: Starts at $25/month for unlimited contacts, free plan

Best for: Publishers

brevo formerly known as sendinblue mailchimp competitor

The next runner-up on our best Mailchimp alternatives list is Brevo (formerly Sendinblue). This competitor also offers a free plan, which allows users to use most of the platform’s features. However, there is a daily sending limit of 300 emails, which isn’t ideal for growing businesses.

With Brevo, you can have many integrations, unlimited contacts to upload, a sales CRM, SMS sending, and transactional emails.

You can also have numerous segmentation options as a free user, real-time reporting and analytics, and many email and SMS personalization options.

With its straightforward UI and unique SMS marketing options, this email service provider is a decent alternative to Mailchimp.

Brevo (Formerly Sendinblue) Features

Brevo offers a series of marketing features allowing users to automate tasks and help businesses grow quickly and easily.

There are options for those who need the platform for their email marketing endeavors, those who would love to get going with SMS marketing, and those who would care more for some live chat.

Apart from these, you also get stellar marketing automation options, segmentation options to help your business say the right thing to the right person, and a variety of templates for your transactional emails.

And for those who want a one-size-fits-all option, just keep in mind that Brevo offers great CRM tools, lets you create landing pages, and has Facebook Ads options.

Brevo (Formerly Sendinblue) Pricing

As we mentioned, there is a free plan that covers some of the basic features and would be great for small business owners.

If you are a new marketer and 20,000 emails per month is enough, the Starter plan starts at $25 monthly, lifting the daily sending limit of the free plan. The Business plan starts at $65/month, giving you access to advanced features and phone support.

There is a wide variety of pricing options, complete with a pay-as-you-go plan as well, making Brevo a good option.

How does Brevo Compare as an alternative to Mailchimp?

Mailchimp vsBrevo (formerly Sendinblue)
Best featureReady to use campaign templatesSend time optimization and additional testing features
Best for IndustryAgencies, eCommercePublishers
ConsQuite expensive, slow customer supportSlow customer support
PriceStarts at $20/monthStarts at $25/month
Free Plan/TrialYes (500 subscribers but limited features)Yes (300 emails/day)
Customer ServiceOnly guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support.Email support and API & plugins for the free plan. Paid plans include phone and chat support (only the first 60 days for the free and Lite plans). The more expensive the plan, the better the support

Check our dedicated Brevo review to discover the strengths and weaknesses of this email marketing platform, including pricing, features, and automation capabilities.

Read our Brevo review

5. GetResponse

Pricing: Paid plans start at $19/month, free plan

Best for: Publishers

GetResponse alternative solution to Mailchimp

Up next, I’ve got GetResponse, another email marketing solution and automation tool that could prove to be a great Mailchimp alternative for those who want something affordable and packed with all your favorite things. This tool is among the best value-for-money Mailchimp alternatives out there, with many options for customization.

First, it’s easy to use and gives the option of a full-fledged marketing platform. Moreover, with so many options as far as customization is concerned, it’s easy for businesses to create their unique brand tone and stick to it rather than try to get things right every time they create an email newsletter.

Lastly, GetResponse offers a very limited free forever plan (like Mailchimp) where you can use only the basic features for up to 500 subscribers.

GetResponse Features

This Mailchimp alternative has a wide variety of email marketing features and more, making your transition from Mailchimp a piece of cake.

So, you’ve got a mobile-responsive email design that will help you maximize your conversion rates, a mighty email builder and landing page creator, and plenty of email opt-in forms to help you with lead generation.

Moreover, you get A/B split testing (up to 5 variations), integrations for your favorite apps, advanced segmentation options, and a great lead nurturing CRM.

Unfortunately, not all features are available for all plans.

GetResponse Pricing

GetResponse’s email service offers a free plan and three paid options.

If you are a small brand with around 1,000 contacts that don’t need too many or too fancy things, then you can choose a paid plan that starts at $19/month (monthly billing).

How does GetResponse compare as a Mailchimp competitor?

Mailchimp vsGetResponse
Best featureReady to use campaign templatesRendering email designs across various devices
Best for IndustryAgencies, eCommercePublishers
ConsQuite expensive, slow customer supportNo phone support provided
PriceStarts at $20/monthStarts at $19/month
Free Plan/TrialYes (500 subscribers but limited features)Yes (500 contacts only and 2,500 monthly emails)
Customer ServiceOnly guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support.24/7 Live chat support for paid plans, including the Max plan (custom). Email support, tutorials, and a help center provided for all paid plans

Go to GetResponse

6. Constant Contact

Pricing: Starts at $12/month for 500 subscribers, 60-day trial

Best for: Government and Education

Constant Contact competitor service to Mailchimp

Constant Contact is another popular Mailchimp alternative on this list. The team is constantly trying to educate its users through webinars and courses while working towards making the platform easier to use.

It has plenty of options to power up your efforts, from email templates to learning material and more.

This Mailchimp competitor also offers the option of social media integrations, an app that will sort your contacts into one master list, and event management tools to promote your events, such as webinars and conferences, easier than ever.

Bonus: If you are looking for alternatives to it, we have cherry-picked the best Constant Contact alternatives just for you!

Constant Contact Features

Constant Contact’s features are easy to use and can guarantee a lift-off for your small-to-medium enterprise.

Using it, you’ll get list-building tools, a great variety of templates and images, all the tools you need for social media sharing and promotions, and plenty of tools to track your open and click-through rates.

This Mailchimp alternative can provide you with contact management tools and excellent customer support. The company also has a separate mobile app that enables you to create beautiful emails, receive notifications, etc.

Constant Contact Pricing

Constant Contact offers two flexible options that can be adjusted to meet a business’s needs.

There is no free plan, though. Nevertheless, this Mailchimp alternative offers a free 60-day trial option with no obligations, as users can cancel their subscriptions anytime.

The paid plan structure is based on the number of contacts you have. It starts at $12/month, and your monthly email sends are 10x your contact allowance. After that, you pay an overage fee.

How does Constant Contact compare as a Mailchimp competitor?

Mailchimp vsConstant Contact
Best featureReady to use campaign templatesEvent invitations management
Best for IndustryAgencies, eCommerceGovernment and Education
ConsQuite expensive, slow customer supportNot fully fledged SMTP platform
PriceStarts at $20/monthStarts at $12/month
Free Plan/TrialYes (500 subscribers but limited features)Yes (100 contacts only)
Customer ServiceOnly guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support.Offers phone, email, and ticket support for both plans.

Discover the pros and cons of Constant Contact, its pricing details, features, and frequently asked questions (FAQs) on our dedicated review.

Read our Constant Contact review

7. MailerLite

Pricing: $10/month for 500 subscribers, free  plan

Best for: Online media, SMEs

MailerLite alternative service to mailchimp

MailerLite is another Mailchimp alternative we decided to present, and it’s a feature-packed software made to help SMEs grow their email list and thrive.

The software is simple and easy to use, has one of the best sets of email newsletter templates, fantastic customer support, and helps with a bunch of things one would need help with when it comes to designing and implementing all of the strategies your team came up with when it comes to your email marketing campaign.

One of the most helpful things MailerLite can do (albeit not its best feature) is create PDF brochures that customers can share. This helps enhance your marketing efforts.

All in all, MailerLite is perfect for freelancers of all kinds (writers, designers, bloggers, etc.), nonprofits, and, as I’ve already mentioned, SMEs.

MailerLite Features

MailerLite is a feature-packed tool that can help you reach your goals.

You’ve got your editors, newsletter templates, a file manager, and a subscription manager to help you track and trace user activity.

You will also get a landing page builder, pop-ups, and embeddable web forms. Want to have a separate unsubscribe page? There is a builder for that.

And, of course, there are all the classic integrations, email automation tools, and anything one would expect from their email marketing software.

Customer service is also MailerLite’s strongest suit, with a 24/7 agent ready to assist via live chat for Premium plans only. Lastly, email support is available on all plans.

MailerLite Pricing

MailerLite could be the best value-for-money Mailchimp alternative besides Moosend as it can offer plenty of features at a reasonably low price. The free plan is similar to Mailchimp (i.e., it has very limited potential), and you can only have up to 1,000 contacts.

Apart from that, pricing starts at $10/month. MailerLite is one of the Mailchimp alternatives that take the number of subscribers into account when it comes to charging. The free plan allows only 12,000 monthly emails and is valid for SMEs with up to 1,000 subscribers.

All in all, MailerLite is a great tool for those who want to send bulk email campaigns with a decent email deliverability rate at a low price.

How does MailerLite compare as a Mailchimp alternative?

Mailchimp vsMailerLite
Best featureReady to use campaign templatesEmail testing across devices
Best for IndustryAgencies, eCommerceOnline Media, SMEs
ConsQuite expensive, slow customer supportNo connection option for a 3rd party CRM platform
PriceStarts at $20/monthStarts at $10/month
Free Plan/TrialYes (500 subscribers but limited features)Yes (up to 12,000 emails per month and limited features)
Customer ServiceOnly guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support.Offers email and live support. The premium support feature costs an extra $100/month and includes priority support, an account manager, GDPR advising, migration, and onboarding.

Learn more about MailerLite on our dedicated review.

Read our Mailerlite Review

8. AWeber

Pricing: Starts at $15/month for unlimited subscribers, free plan

Best for: Marketers and Advertisers

Mailchimp alternative tool Aweber

AWeber will allow your business to design and personalize your email marketing endeavors and target your audience effectively every time. This Mailchimp alternative can help if you need something that “plays well with others” – i.e., it has plenty of integrations and features like Mailchimp.

Its unique features will help you build sustainable and long-lasting relationships with your customers and prospects and boost conversions.

What’s more, this tool has plenty of integrations, and it can be used easily with eCommerce platforms/software like Magento or Shopify, along with plenty of testing options. And all that comes at a very nice price.

AWeber Features

AWeber is one of the best choices for email marketing, especially if you’re looking for a Mailchimp alternative to try.

More specifically, it offers the opportunity to use autoresponders, thus helping you maximize user engagement. Not to mention the decent template library with HTML templates and email marketing analytics to go with your campaigns.

The service also has a mobile app, which makes all features accessible at any point in time. Moreover, this Mailchimp alternative can boost you regarding bulk email campaigns and segmentation options.

There are, of course, more features to use, but you should keep in mind that it’s a very nice option for those who need to create engagement in an automated manner and get some insight through its tracking options.

However, as far as we know, importing data using AWeber could potentially be a hassle. This is not this platform’s strong suit.

AWeber Pricing

While AWeber has a free plan, it is pretty restrictive, allowing only up to 500 subscribers and 3,000 email sends/month.

AWeber charges by the subscriber, meaning that as a paid user, you’ll gain access to the complete list of features immediately. If you’re a small business owner with up to 500 subscribers, prices start at $15 monthly.

The platform also offers a quarterly and annual billing option, thus helping you find the one that fits you best. You can also change your billing plan down the line, and AWeber’s customer support will help you if you don’t know what to do.

How does AWeber compare as an alternative to Mailchimp?

Mailchimp vsAweber
Best featureReady to use campaign templatesLanding page builder
Best for IndustryAgencies, eCommerceMarketing and Advertising
ConsQuite expensive, slow customer supportNot a fully-fledged SMTP platform.
PriceStarts at $20/monthStarts at $15/month
Free Plan/TrialYes (500 subscribers but limited features)Yes (500 subscribers but limited features)
Customer ServiceOnly guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support.Apart from email and live support, there are also webinars, a knowledge base, and video guides available for all pricing options.

Go to Aweber

9. Mailjet

Pricing: Starts at $15/month for unlimited contacts, limited free plan

Best for: Internet/SaaS

Mailjet email marketing competitor to Mailchimp

Last but not least on our list of Mailchimp alternatives is Mailjet, a tool that has been around for quite some time and is ready and willing to grant users all the experience, automation, and innovation they may need.

Through Mailjet, you can use real-time analytics to track and trace your mailing lists and how your users respond to your emails. Plus, this Mailchimp competitor offers ease of use, which makes it a very popular choice among beginners, even though some have faced difficulties, as expected.

This competitor also offers many email templates, even though they are branded for the free plan, which isn’t ideal.

Mailjet Features

Mailjet offers plenty of advanced features to help marketers reach their end goals.

Apart from the classics -email automation, email templates, and tracking tools- this free Mailchimp alternative can give extra knowledge to the user with their team of delivery experts, who are there to support every customer.

Mailjet also offers the opportunity to track user behavior and compare campaigns to ensure that there is enough data to determine the success or failure of each campaign.

If you need SMS marketing for your marketing endeavors, Mailjet can offer that as well.

Mailjet Pricing

Mailjet’s email marketing platform offers a free plan to cover your needs if you don’t need to send over 200 emails per day or don’t exceed 6,000 emails per month.

Pricing starts at $15, and the sum is billed monthly. The whole model is a “pay-as-you-grow” deal (as they call it on their website): The more emails you need to send monthly, the higher the cost.

Of course, not all features are available for all pricing models, with the more significant downside being A/B testing and segmentation being available only for the premium tiers.

How does Mailjet compare as a Mailchimp alternative?

Mailchimp vsMailJet
Best featureReady to use campaign templatesUser behavior tracking
Best for IndustryAgencies, eCommerceInternet/SaaS
ConsQuite expensive, slow customer supportA/B testing & segmentation are not available for the free version
PriceStarts at $20/monthStarts at $15/month
Free Plan/TrialYes (500 subscribers but limited features)Yes (for 200 emails per day/6000 emails per month)
Customer ServiceOnly guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support.Offers phone and email support, as well as a detailed FAQ section. Doesn’t offer live chat.

Go to MailJet

How We Selected The Following Tools

All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Frequently Asked Questions (FAQs)

Below are some of the most frequently asked questions and their answers.

Q1. What Is Mailchimp?

Mailchimp is an email service provider (ESP) that lets you create and send email newsletters to your audience. Among others, the tool sports various lead-generation tools to help you build and maintain your email list.

Q2. Is Mailchimp a CRM?

Mailchimp has a built-in CRM system that allows marketers to collect, organize, and interpret customer reports to improve campaigns. However, integrations are available for other known standalone CRM solutions for those with more complex CRM needs.

Q3. Is Mailchimp HIPAA Compliant?

The answer is no. Mailchimp is not HIPAA compliant. The company will not sign a Business Associate Agreement (BAA). Mailchimp’s terms and conditions clearly mention that customers are responsible for complying with regulations like HIPAA.

Q4. How Does Mailchimp Work?

To create emails, you need to access Mailchimp’s email builder, add the elements you want, select the audience you wish to receive your campaign and send it. Before sending your campaign, you can test your subject lines and email design for better open rates and conversions.

Q5. Is Mailchimp Free?

Yes, Mailchimp has a free plan allowing up to 500 contacts, with 2,500 sends/month and a daily limit of 500. However, you only get limited features. Moreover, if you exceed the 500 contact limit, sending live email campaigns or testing emails is placed on hold until you upgrade.

Q6. Is Mailchimp Still the Best?

Mailchimp has built an intuitive platform that has become popular over the years. However, the email marketing scene has grown, and now various email services are offering the same essential features as those that Mailchimp offers, with more affordable pricing.

Q7. What Is a Cheaper Alternative to Mailchimp?

There are several cheaper alternatives to Mailchimp, but Moosend is the best solution among them because it offers affordable email marketing that follows the growth of your business and doesn’t deplete your marketing budget.

Q8. What Is the Best Mailchimp Alternative?

There are several great solutions that can be used as alternatives to Mailchimp, such as ConvertKit, Omnisend, ActiveCampaign, Campaign Monitor, and Drip, but Moosend is the best solution among them due to its competitive pricing plans, user-friendliness, and scalability.

Similar Posts
  • Lina says:

    Hey, Tea, thanks for this post. I have been looking for alternatives of MailChimp since quite a while and your analysis would definitely help me. We are a startup on the budget(what a surprise) and looking for an affordable solution. I have already forwarded your article to the team and they are pretty excited. Time to act.

  • Athanasia says:

    One of the most detailed articles on MailChimp alternatives, well done!

  • Raphaella says:

    Great job! I had been using MailChimp for quite a few years and I was not satisfied. Now I use Moosend and I love it! Thank you so much!!

  • Tea Liarokapi says:

    Oh wow, that’s lovely to hear, Raphaealla! I am so glad that you prefer Moosend out of all the MailChimp alternatives, an of course, that you liked our list!

    Cheers! 🙂

  • Tea Liarokapi says:

    Thank you very much, I’m so glad you enjoyed our MailChimp alternatives list!

  • Jared Carrizales says:

    Awesome to see so many comparison here! I really like the charts that help illustrate the differences between each. Thanks for such a helpful guide!

  • Geoffrey Walters says:

    Great post. Many people in this industry are so fixated on Mailchimp that they don’t realise that other alternatives are out there.

  • Tea Liarokapi says:

    Hello, Geoffrey! Thank you so much for your kind words!

    If you found my take interesting, please share and download our master-table!

    Cheers! 🙂

  • Moosend says:

    <3 from the Moo-team!

  • Anand says:

    Great list. I stopped using MailChimp several years back and have been using SendInBlue for a few of my websites. Came across Moosend only a few weeks back and must say that the pricing and features are quite attractive. Can’t wait to try this for my future lists.

  • Tea Liarokapi says:

    That’s fantastic Lina, thank you so much for your kind words! I hope our MailChimp alternatives comparison master table will work just as well, just click “Get it!” at the box to the right! Wishing you all the best with your endeavors!

  • Aphrodite says:

    Very informative article. I had been using MailerLite because of the free-forever plan, but I needed a customer support, and I was not willing to pay just for that (I did not need any extra feature except for the customer support). Moosend, on the other hand, has very attractive features compared to the pricing and, of course, a customer support on the free plan! Thanks!

  • Tea Liarokapi says:

    Thanks so much Ariana! Don’t forget to share!


  • Tea Liarokapi says:

    Thank you Anand, I am glad you enjoyed our take on MailChimp alternatives! Hope you try our platform out and see for yourself very soon! 🙂 Cheers!

  • Tea Liarokapi says:

    Thanks so much for your kind words! Don’t forget to grab our comparison master table of MailChimp alternatives!

  • Tea Liarokapi says:

    Thank you Anna for your kind words, I am glad you found my outlook on MailChimp alternatives to be informative!
    Don’t forget to share the knowledge!

  • Erica says:

    Great post! Thank you, Tea!

  • Tea Liarokapi says:

    Thank you for your kind words, Jared! I hope you’ll find our master-table on MailChimp alternatives just as helpful!
    Cheers! 🙂