14 Best Email Tracking Software For 2024 [Pricing & Features]

If your marketing and sales outreach relies heavily on emails, it’s important to master your campaign performance to reach your desired revenue goals.

But what exactly do you need? A good email tracking software tool is the answer you’re seeking. Find a tool that will help you monitor email opens and how your recipients interact with your emails to improve your campaign performance and ultimately your conversions and sales.

Below, we’ve listed 14 stellar email tracking tools, free and/or paid. You’ll find their pricing, best features, and rating among other useful information, to reach a safer conclusion. Check out which suits you best, depending on your email client and current CRM solution.

How We Selected The Following Tools

All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

1. Right Inbox

Pricing: Starts at $7.95 (billed annually), Free plan

Best feature: Automated follow-up sequences

G2 Rating: 4.8/5

If you streamline your email marketing efforts via Gmail, then you can use an email tracking tool like Right Inbox. It offers a plethora of features, including productivity functionality, such as inbox pausing and private notes to effectively communicate with other participants.

Apart from click tracking and open rate monitoring, Right Inbox helps users automate a great deal of their processes, powered by premade templates and follow-up sequences.

This email tracker also helps you create fancier emails by embedding GIFs in simple steps to boost engagement metrics, such as click-through rates. If you want to make your email experience better, you can add smart preview links.

To make it more attractive, there are two more assets to consider: mail merge to improve personalization and email encryption for safer communication with prospects.

Right Inbox Best Features

• Mail merge
• CRM integration
• Email marketing automation options
• Multiple signatures and templates
• Email encryption
• Private notes

Right Inbox Pricing

Even though it has a free version, its unlimited email tracking capabilities unlock with the paid plans. You have two options: the Personal ($7.95) and the Professional ($14.95) for annual subscriptions.

To create a stellar outreach strategy, you can combine Right Inbox with an email automation software like Moosend to create compelling email campaigns your readers will love.

Start for free

2. Saleshandy

Pricing: Starts at $36/month, 7-day free trial

Best feature: Advanced testing

G2 Rating: 4.6/5

If you have a cold email marketing strategy, then you can benefit from Saleshandy, a cold email automation tool with great email tracking capabilities. This email tracker comes as a Chrome extension for easy access to Gmail and Outlook.

Saleshandy gives your sales teams the ability to track different mailboxes simultaneously to analyze your target audience’s behavior. Push notifications help users understand their email campaign performance and tweak it accordingly.

Moreover, you’ll have access to valuable email insights, including who opened and clicked on an email. Not to mention that you can easily export your recipient activity to send tailored follow-up emails and finally convert them.

Finally, it has automation features to send reminders to your subscribers and decrease manual tracking as much as possible.

Saleshandy Best Features

• Unified inbox
• Merge tags for personalization
• Detailed activity log
• Email sequence score
• Google Chrome extension

Saleshandy Pricing

You can kick off with a short free trial to understand the main features of this email tracking software. Then you can switch to paid plans beginning at $36/month. Their most popular plan costs $99/month.

3. Mailtrack

Pricing: Starts at $1.99/month, Free plan

Best feature: Signature request

G2 Rating: 4.6/5

Another great email tracking option for Gmail and Outlook is Mailtrack. You can use it to get insights on group emails and dive into recipient behavior to send related follow-up emails to them.

Mailtrack has email scheduling capabilities to help you save time and effort and reach recipients at the right time throughout their customer journey. Moreover, this platform has secure document sharing and activity tracking, along with signature requests to shield the deals faster.

Its mail merge feature enables users to personalize their email marketing campaigns and improve important engagement rates. You can import your recipient data easily via Google Sheets.

Finally, its email productivity metrics can help you track your progress and tweak your strategy if needed. However, keep in mind that even though it’s available for Outlook, the majority of its features are available for Gmail users, including the mobile add-on.

Mailtrack Best Features

• Real-time email alerts
• Mail merge functionality
• CRM connection
• Mobile add-on for Gmail
• Custom signature
• Document sharing and tracking

Mailtrack Pricing

You can kick off with a free basic plan and move to the pro plan, starting at $1.99/month to access more advanced features. Check out their pricing page for more.

4. Autoklose

Pricing: Starts at $59.99, Free trial

Best feature: A/B Testing

G2 Rating: 4.6/5

Autoklose is a sales automation software with a dedicated email tracking tool to help businesses hit their KPIs. You get access to real-time analytics to gradually decode your sales engagement patterns and reform your strategy.

Its intuitive dashboard demonstrates the three warmest prospects to nudge them with a quick follow-up. You can also find a chronological activity log and spot unresponsive recipients from your list to decide how you’ll proceed.

Finally, Autoklose supports the most popular apps, such as Outlook and Gmail, and sends you alerts only for responses highly likely to lead to conversions.

Autoklose Best Features

• Intuitive interface
• Advanced analytics and reporting
• Smart email alerts
• A/B Testing
• Email templates

Autoklose Pricing

Autoklose has different pricing plans to choose from based on business needs, starting at $59.99/month per user. Plus, they have an extra option called Email Connections for unlimited emails.

5. MixMax

Pricing: Starts at $34/month, Free plan

Best feature: Salesforce integration

G2 Rating: 4.6/5

MixMax is another email engagement platform enabling users to track important email metrics to improve their email campaign performance and cold outreach.

It has a user-friendly dashboard where you can keep track of interactions with prospects to send follow-ups as soon as possible. You can also integrate it with Slack to receive alerts there.

Overall, if you need a holistic platform to make data-driven decisions about your sales strategy with email tracking features, check out MixMax to see if it suits your needs. You can also connect it with Salesforce for even more advanced insights on your prospect and customer behavior.

MixMax Best Features

• Advanced reporting
• User-friendly interface
• Automated workflows
• Email alerts
• Employee performance

MixMax Pricing

MixMax offers a limited free plan for new businesses. Paid plans begin at $34/month for SMBs, and for the Salesforce integration the plan starts at $69/month.

6. Streak (for Gmail)

Pricing: Starts at $19, Free plan

Best feature: Pipeline management

G2 Rating: 4.5/5

If you’re using Gmail to communicate with your customers, then Streak has suitable email tracking features for you. Every time a new recipient opens an email, you’ll get instantly notified to act accordingly. You can also turn off tracking easily if you wish.

Streak it’s well-known for its organized and user-friendly interface where you can follow up with tracked emails in chronological order. There is also a mass email-sending option enabling you to increase your rates while saving time and effort to focus on more high-level tasks.

As most email trackers do, Streak has mail merge and personalization capabilities to boost your recipients’ response time. Lastly, it’s popular for its pipeline management and reporting tools, allowing sales teams and marketers to get a deep overview of their projects to deliver them successfully.

Streak Best Features

• Merge email
• Smart email alerts
• Pipeline management
• Email scheduling and reminders
• CRM integrations

Streak Pricing

This platform offers four main paid plans, starting with the Solo which is for one user and costs $19/month. For scaling solutions, you can opt for a pro plan, beginning at $59/month.

7. Yesware

Pricing: Starts at $19/month, Free plan

Best feature: Engagement history

G2 Rating: 4.4/5

As Yesware promises, it helps businesses do meaningful email outreach, and one of its valuable means is email tracking. With its valuable features, you’ll manage to build stronger relationships with leads and prospects.

Apart from the main metrics, Yesware also gives users insights into which content types resonate with your audience the most and which subject lines can ultimately win the show and convert.

Plus, the data are grouped in chronological order as well, to track the performance over time and reach safer conclusions to sustain or improve engagement.

Yesware Best Features

• Gmail and Outlook
• Reporting and analytics
• User-friendly dashboard
• Multi-channel messaging
• LinkedIn and Salesforce integration

Yesware Pricing

Paid plans start at $19/month but the most popular option is premium – $45/month. However, if you’re new to business, you can join the free-forever plan if it fits you.

8. Snov.io

Pricing: Free plan

Best feature: Email open history

G2 Rating: 4.5/5

Snov.io has a free email tracking tool that is open to everyone and supports Gmail. You can apply it to different accounts via the Chrome extension. You’ll receive notifications in real-time to respond to important leads as soon as possible with an appropriate message.

With Snov.io, you can also track the history of email opens and spot the most successful campaigns and engaged readers. You’ll also get reminders to send follow-ups on time and secure higher conversions and sales.

Last but not least, there’s an email scheduling tool to help you with the perfect sending time. So if you’re looking for Gmail email tracking software, you know what to do.

Snov.io Best Features

• Email notification
• Chrome extension
• Email open history
• Reminders and scheduling

Snov.io Pricing

Snov.io’s email tracking tool is free for all users. To access more sales engagement tools, you can purchase the whole gear, starting at $39/month – learn more here.

9. SalesBlink

Pricing: Starts at $29/month, 7-day free trial

Best feature: AI-powered solutions

G2 Rating: 4.5/5

Want to boost your email conversions and sales in the blink of an eye? Then Salesblink can give you a helping hand. Its email tracker is a great addition to its top sales features to enable you to send timely and relevant follow-ups.

With SalesBlink, you can track all the email metrics that can impact your outreach performance, from open to deliverability rates.

You can also send action-based follow-ups, run AB Tests, and claim more opens and clicks from your audience.

SalesBlink Best Features

• Advanced reporting
• A/B Testing
• AI-powered tools
• Personalization capabilities

SalesBlink Pricing

SalesBlink has three main paid plans: 1) Growth at $29/month, Scale at $99/month, and 3) Business at $199/month. Visit their pricing page to learn more about the features.

10. Hubspot

Pricing: Starts at $20, Free plan

Best feature: CRM database

G2 Rating: 4.4/5

Hubspot offers its email tracker via Sales Hub with access to a powerful CRM tool to understand each user’s behavior thoroughly and proceed accordingly.

Firstly, the platform sports a push notification system that pings you as soon as someone has opened your email campaign or completed a specific action, for example, downloading an e-book. This way, they enable sales or marketing reps to reach out to them with follow-ups while they’re still warmed up.

Hubspot provides you with a detailed overview of prospect’s previous interactions with your brand to determine your next moves. You can seamlessly connect it with popular apps such as Gmail, Outlook, etc, to maximize your productivity.

Last but not least, new customers can give the free plan a spin before purchasing and familiarize themselves with the user interface and basic features. Overall, it is a great and scalable solution, but to make the most of its top-notch features, you’ll need to upgrade to costly plans.

Hubspot Sales Hub Best Features

• Real-time notifications
• CRM functionality
• Lead management and predictive analytics
• Email templates
• Email scheduling
• Various integrations, e.g. Google Workspace & Office 365

Hubspot Pricing

Hubspot offers a free plan for beginners but with limited capabilities. The paid packages starts at $20/month for two users and is suitable for freelancers and small businesses. Mid-market and enterprises in scaling motion can choose a bigger plan starting at $500/month. Visit their pricing page for more.

11. Email Analytics

Pricing: Starts at $15/month, Free trial

Best feature: Team management

G2 Rating: 4.0/5

If you’re looking for an email tracker to monitor how your team performs on a regular basis, then Email Analytics is your go-to solution. It provides team leaders insights on each team member’s activity, sent emails, and response rate to spot helpful working patterns.

This software also demonstrates email traffic per day, to understand the busiest and laziest days to distribute email outreach and tasks efficiently. It also enables you to track top senders and recipients to find your team’s best performers and prospects.

Finally, you’ll access response rate time and features to compare each member’s performance and activity. As you understand, this tool is suitable for managers rather than reps.

Email Analytics Best Features

• Email traffic insights
• Intuitive interface
• Email response time
• Employee monitoring
• Advanced reporting and analytics

Email Analytics Pricing

Email Analytics offers two main plans. The Pro Plan starts at $15/inbox per month and is suitable for SMBs, while the B2B Email Outreach costs $1000/month for enterprises and scaling businesses.

12. MailTracker

Pricing: Starts at $24/month (billed annually), Free plan

Best feature: Free version

G2 Rating: 4.0/5

This tool provided but Hunter is the perfect solution for freelancers and startups who need a simple and free email tracking tool for Gmail to track important conversations. It includes a Chrome extension and notifies you when certain recipients open and read your emails.

MailTracker gives you precious insights on user behavior to discover their needs and create the best follow-up for them. Apart from the email alerts, it will also send you reminders after 48 hours in case the recipient hasn’t interacted with the email yet to determine your next action.

Therefore, if you’re looking for a simple tracking solution you can give it a shot. For more complex features, it’s better to try another solution.

MailTracker Best Features

• Email alerts and reminders
• Behavior analytics
• Chrome extension

MailTracker Pricing

This software offers a free version for up to 20 tracked emails/month and the Premium pricing plan lets you monitor unlimited emails for $24/month (billed annually).

13. MailTag

Pricing: Starts at $12.99/month, Free trial

Best feature: Link tracking

G2 Rating: 3.9/5

MailTag is an email tool extension that helps you elevate your sales processes by optimizing the email component. It provides users with an intuitive dashboard to track important email metrics, such as open rates and link clicks.

With MailTag, you can schedule timely emails to ensure higher conversion rates and automate follow-up emails to save time. Moreover, you can utilize its email signature feature to increase your accessibility options to prospects.

MailTag offers team leaders and project managers the right tools to dive deeper into each member’s statistics and endeavors to understand better what works and what needs to be improved. There is also a mobile version to get important notifications and track activity on the go.

MailTag Best Features

• Email and link tracking
• Team productivity insights
• Automation capabilities
• Signature customization
• Chrome extension

MailTag Pricing

MailTag has one fixed price per user at $12.99/month. You can explore the platform with the 14-day free trial and decide if it’s a good fit for you.

14. Atomic Email Tracker

Pricing: Starts at $12.85/month, Free demo

Best feature: Link tracking

G2 Rating: Non-applicable

This email tool is part of the AtomPark Software and has important tracking capabilities. Apart from the basic metrics, you can track locations and times to get a better overview of your email campaign performance.

Atomic Email Tracker enables users to compare different campaigns based on significant metrics to understand what patterns work best to recreate them. You’ll also be able to monitor reading time to adjust your email design and copy if needed.

Finally, you get advanced analytics and reporting, such as response time dynamics.

Atomic Email Tracker Best Features

• Detailed control panel
• Campaign comparison
• Elapsed reading time record
• Response dynamic statistics
• Reporting and analytics

Atomic Email Tracker Pricing

Pricing starts at $12.85/month but get 2 months for free if you choose the annual subscription.

Choose The Best Email Tracking Software For Your Business

Now that you’ve learned the basics about the top email tracking software, it’s time to get to work. Sit down with your sales and marketing team, define your goals, and find the best tool from this list.

Thankfully, there are options for all budgets, even free ones. If your business is in a scaling mode, check out the pricing plan to plan for the future.

Also looking for a holistic email marketing tool to craft converting email campaigns? Sign up for a free Moosend account, pick one of our premade templates, and convert your audience!

FAQs

Here is a quick round of questions for beginners:

1. What is email tracking?

Email tracking is the process of tracking emails to gain valuable insights and make data-driven decisions about your marketing and cold sales strategy.

2. What are the benefits of tracking emails?

Email tracking helps businesses analyze the behavior of their prospects and leads to make better decisions about their sales and marketing outreach.

3. What tools can be used for email tracking?

You can use dedicated email tracking software or find sales engagement platforms offering tracking features as part of their stack.

4. How can I track an email?

You can use UTM codes or employ an email tracking tool to get valuable insights on your user behavior.