SUCCESS STORY
“Hempowering” Collaboration
Find out how New Zealand’s first nationwide hemp ideation challenge resulted in 31 ground-breaking innovations never previously envisioned.
No Time to Reinvent the Wheel
New Zealand Hemp Industries Association (NZHIA) partnered with Webtools Agritech to quickly identify white space opportunities for what they see as the crop of the future.
In their pursuit to find news uses for hemp that all industries can greatly benefit from, one thing was made very clear from the get-go: they didn’t have time to reinvent the wheel.
“We don’t have the time to reinvent the wheel. Planbox helps us get there very quickly,” said Richard Barge, Chairperson, NZHIA
An Opportunity Bigger Than New Zealand
Using Discovery Central, Planbox’s online collaborative breakthrough innovation discovery tool, the two organizations engaged a nationwide community of researchers, industry leaders, entrepreneurs, and other interested parties in collaborative concept development.
The results? Well, they speak for themselves: in a little under 8 hours, participants created 391 ideas, 31 of which were out-of-this-world — or rather out-of-New-Zealand.
“The Planbox structure facilitated a lot of cooperation and working together, and it was easy to see the size of the opportunity, which is much bigger than just New Zealand,” said Melissa Baer, CEO, Webtools Agritech