Brevo Pricing 2024: In-Depth Analysis [July]

Do you want to learn everything about Brevo pricing? You must have heard that Sendinblue recently made a rebranding and it’s now called Brevo!

Read on to learn how the new pricing model is structured and how much value a business can get from each plan offered.

Brevo Pricing: Overview

Brevo (formerly Sendinblue) updated its pricing plans to suit the new brand image. We now have a free version of the tool and three paid plans, the Starter plan, Business, and Brevo Plus.

Brevo’s pricing structure is based on the number of emails you send per month. This is different from what other email marketing software do, namely charging users based on the number of contacts they have. This has both its pros and cons.

If your email sending is consistent from month to month, this model will be ideal since you can easily estimate costs (and keep your email marketing affordable). However, if your monthly sends fluctuate, Brevo will be less than ideal since you risk having your email sending paused when you go over your limits.

Another thing we should note is that almost all plans (even the free) contain many of the platform’s features like marketing automation, CRM, and web tracking.

Finally, the company offers a Pay As You Go plan that will suit occasional senders.

Now let’s see a breakdown of the features of each Brevo plan.

Brevo Pricing: Feature Breakdown

Here’s a simplified view of the available features of each MailerLite plan.

Now let’s see how Brevo pricing scales based on the number of emails you can send per month. We’ve excluded from the table the Free Plan which has a sending limit of 300 emails per day.

Brevo Pricing Plans: Analysis

Let’s explore each individual Brevo plan in more detail:

Free Plan

Brevo’s Free plan includes unlimited contacts and a daily sending limit of 300 emails. While this limit isn’t great, you get a wealth of features to start your business’ email marketing journey.

Specifically, you get:

• Customizable email templates
• A user-friendly drag-and-drop editor
• Transactional emails
• SMS and WhatsApp campaigns (at an extra cost)
• Customizable signup forms
• Plugins for platforms like Woocommerce, Shopify and WordPress

What’s great about Brevo’s free plan is that you get advanced features like marketing automation and web tracking included in the plan.

Who is this plan best for?

The Free Plan is a great option for people who want to test out the tool and explore its features before committing. If you have a small email list, this plan can also prove valuable to you.

Starter Plan – Starting at $25/month

The Starter plan begins at $25 per month for 20K monthly email campaigns, including everything in the Free plan, plus:

• No daily sending limit
• The ability to remove the Brevo logo (add-on)
• Basic reporting & analytics
• Email support

Marketing automation is limited to 2,000 contacts for your automated campaigns. Unfortunately, landing pages and advanced reporting (stats about who opened and clicked) are not included.

Note: By paying for a yearly subscription, you can save 10% (this applies to all paid plans).

Who is this plan best for?

This plan is recommended for marketing managers, online stores, and eCommerce professionals. Its pricing is reasonable, but it still lacks some much-needed functionality if you’re serious about your email marketing strategy.

Business Plan – Starting at $65/month

The Business plan’s monthly email-sending limits range from 20,000 to 1 million emails. If you need access to landing pages, marketing automation without monthly limits, Facebook and retargeting ads, this plan is the right fit for you. Prices start at $65/month for 20,000 emails.

It includes all features of the Starter plan plus:

• Unlimited email marketing automation
• A/B testing
• Advanced reporting and analytics
• Multi-user access
• Send time optimization
• Facebook Ads
• Phone support

Who is this plan best for?

This plan will best suit people wanting a complete marketing platform with landing page capabilities, powerful email automation and advanced insights and analytics.

Brevo Plus Plan – Custom pricing

This is essentially Brevo’s Enterprise plan for larger organizations with specific needs. As expected, it has custom pricing to facilitate the needs of each individual business as best as possible.

This plan includes everything the Business plan offers plus:

• Enterprise-grade security
• Sub-account management
• Advanced integrations
• Personalized support
• Tailored onboarding
• Dedicated account manager
• Flexible contract

Who is this plan best for?

As mentioned, this plan is for large businesses with very specific needs.

Pay As You Go Plan

If you want to send occasional emails with no daily sending limit and without the Brevo (ex Sendinblue) logo, you can purchase pre-paid email credits. These credits don’t expire. This plan includes all the features of the Starter plan plus advanced reporting.

Pricing is as follows:

Brevo Add-Ons (Extra Cost)

Here are some Add-ons you can purchase for your Brevo account.

• Remove Brevo branding: You can remove the Brevo logo from your email marketing campaigns on the Starter plan for an additional $12/month.
• SMS marketing: You can purchase SMS credits starting from 100 SMS, and choose from over 100 countries. Charges depend on the country. Here is a price calculator from the Brevo website.
• WhatsApp campaigns: Similar to SMS credits, you can buy credits to send WhatsApp messages. Purchasing a monthly plan gets you the first 1000 messages for free.
• Dedicated IP address: You can take full control of your sender reputation with a dedicated IP address at an extra cost of $251/year (per Dedicated IP address).

Apart from the Marketing Platform plans, Brevo also offers other products suites:

• Conversations: Live chat and messaging functionality for your website at $15/month (limited free plan also available).
• Transactional Email: To send more than 300 transactional emails a day, prices start at $15/month for 20,000 monthly emails.

Conclusion

Upon our thorough Brevo review, we found that the email marketing platform is a powerful tool for beginners and pros alike, offering ease of use, robust automation features and additional functionality such as SMS and WhatsApp campaigns.

However, not everything is perfect and the email marketing tool could definitely make improvements regarding its email deliverability and customer support team (which users found slow sometimes).

And while the platform is surely worth checking out, the free plan “fails” to impress with its strict sending limits.

Nevertheless, the company delivers a fairly priced solution giving all Brevo alternatives a run for their money.

FAQ

Here are some of the most frequently asked questions about Brevo pricing.

1. How much does Brevo cost?

Brevo’s (updated) pricing plans begin with the Starter Plan at $25/month for 20,000 monthly emails. For more advanced features, unlimited marketing automation, and landing pages, you need the Business Plan starting at $65/month for 20K monthly emails. There is also a Free Plan allowing up to 300 email campaigns a day.

2. How much does Sendinblue cost?

Brevo (formerly Sendinblue) updated its pricing plans to suit the new brand identity. Paid plans start at $25/month for 20K monthly emails with the essential features or $65/month for 20K monthly emails but with advanced functionality and reporting.

3. What is Brevo’s sending limit?

Brevo’s pricing plans are based on the number of emails you send. The Starter plan at $25/month allows up to 20,000 monthly emails while the same applies to the Business plan which is at $65/month. The sending limit of the Free plan is 300 emails per day.

4. What are the best Brevo alternatives?

Despite the ease of use and great automation that Brevo offers, there are several powerful Brevo alternatives out there. These alternative solutions include Moosend, Mailchimp and Constant Contact, due to their affordability and wealth of advanced features.

5. What happens if I go over my monthly sending limit?

If you exceed your monthly sending limit, Brevo will pause your campaigns. However, the tool notifies you before this happens. So, you can choose to purchase more credits, renew your subscription plan earlier, or leave your campaigns paused till the new billing month.